Hartner F, Kerker S, Bodendorf F, Kirchner M, Uebler M, Franke J (2021)
Publication Type: Journal article
Publication year: 2021
Book Volume: 116
Pages Range: 91-95
Journal Issue: 1
In order to be able to implement industrial services independent of time and location, digital, data-based services are increasingly being offered on online platforms. This article presents a methodology for the monetary valuation of different functionalities of service platforms, which also includes additional platform-specific effects, such as value co-creation. Users of the methodology receive a calculation tool that considers not only savings for the platform operator in interactions but also the added value for the customer.
APA:
Hartner, F., Kerker, S., Bodendorf, F., Kirchner, M., Uebler, M., & Franke, J. (2021). Methodik zur monetären Bewertung von Serviceplattformen - Eine systematische Analyse von Plattforminteraktionen. Zeitschrift für wirtschaftlichen Fabrikbetrieb, 116(1), 91-95. https://doi.org/10.1515/zwf-2021-0018
MLA:
Hartner, Fabian, et al. "Methodik zur monetären Bewertung von Serviceplattformen - Eine systematische Analyse von Plattforminteraktionen." Zeitschrift für wirtschaftlichen Fabrikbetrieb 116.1 (2021): 91-95.
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