How to capture uncomplex customer specifications for complex product co-creation: Designing a toolkit for the B2B context

Grafmüller L, Rein H (2018)

Publication Type: Conference contribution, Conference Contribution

Publication year: 2018

Authors with CRIS profile

Leontin Grafmüller Chair of Information Systems I, Innovation and Value Creation

How to cite

APA:

Grafmüller, L., & Rein, H. (2018). How to capture uncomplex customer specifications for complex product co-creation: Designing a toolkit for the B2B context. In Proceedings of the 8th International Conference on Mass Customization and Personalization - Community of Europe.

MLA:

Grafmüller, Leontin, and Hannah Rein. "How to capture uncomplex customer specifications for complex product co-creation: Designing a toolkit for the B2B context." Proceedings of the 8th International Conference on Mass Customization and Personalization - Community of Europe 2018.

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