Current Challenges for Mass Customization on B2B Markets

Grafmüller L, Habicht H (2016)

Publication Type: Book chapter / Article in edited volumes

Publication year: 2016

Publisher: Springer Proceedings in Business and Economics

Edited Volumes: Managing Complexity

Pages Range: 269-279

Authors with CRIS profile

Leontin Grafmüller Chair of Information Systems I, Innovation and Value Creation

Involved external institutions

HHL Leipzig Graduate School of Management DE Germany (DE)

How to cite

APA:

Grafmüller, L., & Habicht, H. (2016). Current Challenges for Mass Customization on B2B Markets. In Bellemare J, Carrier S, Nielsen K, Piller F T (Eds.), Managing Complexity. (pp. 269-279). Springer Proceedings in Business and Economics.

MLA:

Grafmüller, Leontin, and Hagen Habicht. "Current Challenges for Mass Customization on B2B Markets." Managing Complexity. Ed. Bellemare J, Carrier S, Nielsen K, Piller F T, Springer Proceedings in Business and Economics, 2016. 269-279.

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