Identifying business model patterns of B2B mass customizers: The case of German textile SMEs

Mosig T, Grafmüller L, Lehmann C (2017)

Publication Type: Journal article

Publication year: 2017

Journal

International Journal of Industrial Engineering and Management University of Novi Sad, Faculty of Technical Sciences

Book Volume: 8

Pages Range: 99-110

Journal Issue: 3

Authors with CRIS profile

Leontin Grafmüller Chair of Information Systems I, Innovation and Value Creation

Involved external institutions

HHL Leipzig Graduate School of Management DE Germany (DE)

How to cite

APA:

Mosig, T., Grafmüller, L., & Lehmann, C. (2017). Identifying business model patterns of B2B mass customizers: The case of German textile SMEs. International Journal of Industrial Engineering and Management, 8(3), 99-110.

MLA:

Mosig, Tim, Leontin Grafmüller, and Claudia Lehmann. "Identifying business model patterns of B2B mass customizers: The case of German textile SMEs." International Journal of Industrial Engineering and Management 8.3 (2017): 99-110.

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