The Branding Effect of Crowdfunding: Exploring Consumers' Perceptions of Young Ventures Offering Crowdfunded Innovations

Maier L, Baccarella C, Wagner T, Block J, Voigt KI (2019)

Publication Type: Conference contribution, Conference Contribution

Publication year: 2019

Event location: Vienna

Authors with CRIS profile

Lukas Maier Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Christian Baccarella Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Timm Wagner Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Kai-Ingo Voigt Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

How to cite

APA:

Maier, L., Baccarella, C., Wagner, T., Block, J., & Voigt, K.-I. (2019). The Branding Effect of Crowdfunding: Exploring Consumers' Perceptions of Young Ventures Offering Crowdfunded Innovations. In Proceedings of the Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum ). Vienna.

MLA:

Maier, Lukas, et al. "The Branding Effect of Crowdfunding: Exploring Consumers' Perceptions of Young Ventures Offering Crowdfunded Innovations." Proceedings of the Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum ), Vienna 2019.

BibTeX: Download