Do Fine Feathers Make Fine Birds? Examining the Role of Packaging Functionality on Consumer Behavior

Baccarella C, Maier L, Voigt KI (2019)

Publication Type: Conference contribution, Conference Contribution

Publication year: 2019

Event location: Boston, MA

DOI: 10.5465/ambpp.2019.12140abstract

Authors with CRIS profile

Christian Baccarella Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Lukas Maier Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Kai-Ingo Voigt Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

How to cite

APA:

Baccarella, C., Maier, L., & Voigt, K.-I. (2019). Do Fine Feathers Make Fine Birds? Examining the Role of Packaging Functionality on Consumer Behavior. In Proceedings of the Academy of Management (AOM) Annual Meeting. Boston, MA.

MLA:

Baccarella, Christian, Lukas Maier, and Kai-Ingo Voigt. "Do Fine Feathers Make Fine Birds? Examining the Role of Packaging Functionality on Consumer Behavior." Proceedings of the Academy of Management (AOM) Annual Meeting, Boston, MA 2019.

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