Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior

Baccarella C, Maier L, Himmelreich AL, Voigt KI (2019)

Publication Type: Conference contribution, Conference Contribution

Publication year: 2019

Event location: Vancouver

Authors with CRIS profile

Christian Baccarella Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Lukas Maier Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Anna-Laura Himmelreich Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Kai-Ingo Voigt Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

How to cite

APA:

Baccarella, C., Maier, L., Himmelreich, A.-L., & Voigt, K.-I. (2019). Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior. In Proceedings of the Academy of Marketing Annual Conference. Vancouver.

MLA:

Baccarella, Christian, et al. "Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior." Proceedings of the Academy of Marketing Annual Conference, Vancouver 2019.

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