Bringing interactive hybrid value creation to downtown retailers - towards a service-manufactory

Roth A, Möslein K, Jonas J (2014)

Publication Type: Conference contribution

Publication year: 2014

Event location: Cambridge GB

Authors with CRIS profile

Angela Roth Chair of Information Systems I, Innovation and Value Creation Kathrin Möslein Chair of Information Systems I, Innovation and Value Creation Julia Jonas Chair of Information Systems I, Innovation and Value Creation

How to cite

APA:

Roth, A., Möslein, K., & Jonas, J. (2014). Bringing interactive hybrid value creation to downtown retailers - towards a service-manufactory. In Proceedings of the Cambridge Service Week. Cambridge, GB.

MLA:

Roth, Angela, Kathrin Möslein, and Julia Jonas. "Bringing interactive hybrid value creation to downtown retailers - towards a service-manufactory." Proceedings of the Cambridge Service Week, Cambridge 2014.

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