Strategies for value co-creation in complex B2B Settings: A provider´s perspective

Grafmüller L, Velamuri V, Möslein K (2017)

Publication Type: Conference contribution

Publication year: 2017

Authors with CRIS profile

Leontin Grafmüller Chair of Information Systems I, Innovation and Value Creation Kathrin Möslein Chair of Information Systems I, Innovation and Value Creation

Involved external institutions

HHL Leipzig Graduate School of Management DE Germany (DE)

How to cite

APA:

Grafmüller, L., Velamuri, V., & Möslein, K. (2017). Strategies for value co-creation in complex B2B Settings: A provider´s perspective. In Proceedings of the XXVIII ISPIM Innovation Conference.

MLA:

Grafmüller, Leontin, Vivek Velamuri, and Kathrin Möslein. "Strategies for value co-creation in complex B2B Settings: A provider´s perspective." Proceedings of the XXVIII ISPIM Innovation Conference 2017.

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