Implicit attitudes: An investigation of implicit attitudes and their influences on behavioral intentions

Weinert C, Maier C, Laumer S, Weitzel T (2015)

Publication Language: English

Publication Type: Conference contribution, Conference Contribution

Publication year: 2015

Series: Proceedings of the 14th Annual HCI/MIS Research Workshop (Pre-ICIS Workshop)

Conference Proceedings Title: Proceedings of the 14th Annual HCI/MIS Research Workshop (Pre-ICIS Workshop)

Event location: Fort Worth, TX, USA US

Abstract

Attitudes are one of the three most-frequently studied antecedence of user behavior. Most of the investigations in the research stream of IS acceptance and usage have a pure focus on explicit attitudes, although psychological literature distinguishes between explicit and implicit attitudes. These unconscious automatic associations individuals make between an attitude object and its favorable or unfavorable evaluation are not taken into consideration in IS acceptance and usage literature. Hence, the present research zooms into the attitude construct by distinguishing between explicit and implicit attitudes and investigates their influences on behavioral intentions. Based on the Single Category Implicit Association Test (SC-IAT) and a survey, we conducted a study that captures explicit and implicit attitudes, to evaluate the research model. The research reveals that explicit and implicit attitudes are distinct constructs and that not only explicit but also implicit attitudes have an effect on behavioral intention towards using the IS.

Authors with CRIS profile

Sven Laumer Schöller Endowed Chair for Information Systems (Digitalization in Business and Society)

Involved external institutions

Otto-Friedrich-Universität Bamberg DE Germany (DE)

How to cite

APA:

Weinert, C., Maier, C., Laumer, S., & Weitzel, T. (2015). Implicit attitudes: An investigation of implicit attitudes and their influences on behavioral intentions. In International Conference on Information Systems (ICIS) (Eds.), Proceedings of the 14th Annual HCI/MIS Research Workshop (Pre-ICIS Workshop). Fort Worth, TX, USA, US.

MLA:

Weinert, Christoph, et al. "Implicit attitudes: An investigation of implicit attitudes and their influences on behavioral intentions." Proceedings of the Proceedings of the 14th Annual HCI/MIS Research Workshop (Pre-ICIS Workshop), Fort Worth, TX, USA Ed. International Conference on Information Systems (ICIS), 2015.

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