International Activities of Football Clubs, Fan Attitudes and Brand Loyalty

Holtbrügge D, Maderer D (2019)


Publication Language: English

Publication Type: Journal article

Publication year: 2019

Journal

Book Volume: 26

Pages Range: 410-425

Journal Issue: 4

DOI: 10.1057/s41262-018-0136-y

Authors with CRIS profile

Additional Organisation(s)

How to cite

APA:

Holtbrügge, D., & Maderer, D. (2019). International Activities of Football Clubs, Fan Attitudes and Brand Loyalty. Journal of Brand Management, 26(4), 410-425. https://doi.org/10.1057/s41262-018-0136-y

MLA:

Holtbrügge, Dirk, and Daniel Maderer. "International Activities of Football Clubs, Fan Attitudes and Brand Loyalty." Journal of Brand Management 26.4 (2019): 410-425.

BibTeX: Download