Open Innovation in the Sporting Goods Industry - Potentials of Virtual Customer Integration

Voigt KI, Ernst M (2012)

Publication Language: English

Publication Type: Conference contribution

Publication year: 2012

Event location: Key West, FL US

Authors with CRIS profile

Kai-Ingo Voigt Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Markus Ernst Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

How to cite

APA:

Voigt, K.-I., & Ernst, M. (2012). Open Innovation in the Sporting Goods Industry - Potentials of Virtual Customer Integration. In Proceedings of the IABE Winter Conference. Key West, FL, US.

MLA:

Voigt, Kai-Ingo, and Markus Ernst. "Open Innovation in the Sporting Goods Industry - Potentials of Virtual Customer Integration." Proceedings of the IABE Winter Conference, Key West, FL 2012.

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