Customer information behavior in industry markets and consequences for B2B-Marketing - The role of Big Data and digitization

Müller J, Voigt KI (2016)

Publication Language: English

Publication Type: Conference contribution

Publication year: 2016

Event location: Nuremberg DE

Authors with CRIS profile

Julian Müller Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Kai-Ingo Voigt Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

How to cite

APA:

Müller, J., & Voigt, K.-I. (2016). Customer information behavior in industry markets and consequences for B2B-Marketing - The role of Big Data and digitization. In Proceedings of the Wissenschaftliche Tagung der Erich-Gutenberg-Arbeitsgemeinschaft Köln e.V.. Nuremberg, DE.

MLA:

Müller, Julian, and Kai-Ingo Voigt. "Customer information behavior in industry markets and consequences for B2B-Marketing - The role of Big Data and digitization." Proceedings of the Wissenschaftliche Tagung der Erich-Gutenberg-Arbeitsgemeinschaft Köln e.V., Nuremberg 2016.

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