Müller J, Voigt KI (2016)
Publication Language: English
Publication Type: Conference contribution
Publication year: 2016
APA:
Müller, J., & Voigt, K.-I. (2016). Customer information behavior in industry markets and consequences for B2B-Marketing - The role of Big Data and digitization. In Proceedings of the Wissenschaftliche Tagung der Erich-Gutenberg-Arbeitsgemeinschaft Köln e.V.. Nuremberg, DE.
MLA:
Müller, Julian, and Kai-Ingo Voigt. "Customer information behavior in industry markets and consequences for B2B-Marketing - The role of Big Data and digitization." Proceedings of the Wissenschaftliche Tagung der Erich-Gutenberg-Arbeitsgemeinschaft Köln e.V., Nuremberg 2016.
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