Communicating technological innovations: The role of technical complexity and product involvement

Trefzger TF, Baccarella C, Voigt KI (2016)

Publication Language: English

Publication Type: Conference contribution

Publication year: 2016

Event location: Copenhagen DK

Authors with CRIS profile

Timm Wagner Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Christian Baccarella Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Kai-Ingo Voigt Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

How to cite

APA:

Trefzger, T.F., Baccarella, C., & Voigt, K.-I. (2016). Communicating technological innovations: The role of technical complexity and product involvement. In Proceedings of the Technology, Innovation and Entrepreneurship (TIE) Conference. Copenhagen, DK.

MLA:

Trefzger, Timm F., Christian Baccarella, and Kai-Ingo Voigt. "Communicating technological innovations: The role of technical complexity and product involvement." Proceedings of the Technology, Innovation and Entrepreneurship (TIE) Conference, Copenhagen 2016.

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