Advertising for high-technology products in the product launch phase – A content-analysis

Voigt KI, Baccarella C, Gerhard D (2010)

Publication Language: English

Publication Type: Conference contribution

Publication year: 2010

Event location: Manchester GB

Authors with CRIS profile

Kai-Ingo Voigt Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Christian Baccarella Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Daniel Gerhard Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

How to cite

APA:

Voigt, K.-I., Baccarella, C., & Gerhard, D. (2010). Advertising for high-technology products in the product launch phase – A content-analysis. In Proceedings of the R&D Management Conference. Manchester, GB.

MLA:

Voigt, Kai-Ingo, Christian Baccarella, and Daniel Gerhard. "Advertising for high-technology products in the product launch phase – A content-analysis." Proceedings of the R&D Management Conference, Manchester 2010.

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