Traits grow important with increasing age: customer age, brand personality and loyalty

Bekk M, Spörrle M, Landes M, Moser K (2017)

Publication Type: Journal article

Publication year: 2017

Journal

Journal of Business Economics Springer

Book Volume: 87

Pages Range: 511-531

Journal Issue: 4

DOI: 10.1007/s11573-016-0834-4

Authors with CRIS profile

Klaus Moser Lehrstuhl für Psychologie, insbesondere Wirtschafts- und Sozialpsychologie

Involved external institutions

Fachhochschule für angewandtes Management DE Germany (DE)

How to cite

APA:

Bekk, M., Spörrle, M., Landes, M., & Moser, K. (2017). Traits grow important with increasing age: customer age, brand personality and loyalty. Journal of Business Economics, 87(4), 511-531. https://doi.org/10.1007/s11573-016-0834-4

MLA:

Bekk, Magdalena, et al. "Traits grow important with increasing age: customer age, brand personality and loyalty." Journal of Business Economics 87.4 (2017): 511-531.

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