The way of communicating technology to the customer - relevance, alternatives and recommendations

Gerhard D, Scheiner C, Voigt KI (2009)

Publication Language: English

Publication Type: Conference contribution

Publication year: 2009

Event location: Orlando, FL US

Authors with CRIS profile

Daniel Gerhard Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Christian Scheiner Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Kai-Ingo Voigt Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

How to cite

APA:

Gerhard, D., Scheiner, C., & Voigt, K.-I. (2009). The way of communicating technology to the customer - relevance, alternatives and recommendations. In Proceedings of the International Conference on Management of Technology. Orlando, FL, US.

MLA:

Gerhard, Daniel, Christian Scheiner, and Kai-Ingo Voigt. "The way of communicating technology to the customer - relevance, alternatives and recommendations." Proceedings of the International Conference on Management of Technology, Orlando, FL 2009.

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