Differences in the Emotional and Rational Appeal of Premium and Standard Brands in the Promotion of Automobiles

Scheiner C, Baccarella C, Trefzger TF, Voigt KI (2015)

Publication Language: English

Publication Type: Conference contribution

Publication year: 2015

Event location: Leuven BE

Authors with CRIS profile

Christian Scheiner Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Christian Baccarella Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Timm Wagner Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Kai-Ingo Voigt Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

How to cite

APA:

Scheiner, C., Baccarella, C., Trefzger, T.F., & Voigt, K.-I. (2015). Differences in the Emotional and Rational Appeal of Premium and Standard Brands in the Promotion of Automobiles. In Proceedings of the European Marketing Academy (EMAC) Conference. Leuven, BE.

MLA:

Scheiner, Christian, et al. "Differences in the Emotional and Rational Appeal of Premium and Standard Brands in the Promotion of Automobiles." Proceedings of the European Marketing Academy (EMAC) Conference, Leuven 2015.

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