Implementing measures for performance improvement in purchasing marketing services – developing a step-wise approach

Bals L, Hartmann E (2007)

Publication Type: Conference contribution, Original article

Publication year: 2007

City/Town: Tempe

Authors with CRIS profile

Eva Maria Hartmann Lehrstuhl für Betriebswirtschaftslehre, insbesondere Supply Chain Management

Involved external institutions

Copenhagen Business School (CBS) DK Denmark (DK)

How to cite

APA:

Bals, L., & Hartmann, E. (2007). Implementing measures for performance improvement in purchasing marketing services – developing a step-wise approach. In Proceedings of the 18th North American Research/Teaching Symposium (NARS). Tempe.

MLA:

Bals, Lydia, and Evi Hartmann. "Implementing measures for performance improvement in purchasing marketing services – developing a step-wise approach." Proceedings of the 18th North American Research/Teaching Symposium (NARS) Tempe, 2007.

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