Perceived fairness of customer prioritization and customer divestment in B2C markets
Hommelhoff S (2010)
Publication Language: English
Publication Status: Accepted
Publication Type: Conference contribution, other
Publication year: 2010
Original Authors: Mayser Sabine
Event location: Copenhagen
Authors with CRIS profile
How to cite
APA:
Hommelhoff, S. (2010). Perceived fairness of customer prioritization and customer divestment in B2C markets. In Proceedings of the Doctoral Colloquium of the 39th Annual Conference of the European Marketing Academy. Copenhagen, DK.
MLA:
Hommelhoff, Sabine. "Perceived fairness of customer prioritization and customer divestment in B2C markets." Proceedings of the Doctoral Colloquium of the 39th Annual Conference of the European Marketing Academy, Copenhagen 2010.
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