Internal Key Account Management in PSM - An Empirical Analysis

Reinhardt S, Hartmann E, Kaiser G (2010)


Publication Type: Conference contribution, Original article

Publication year: 2010

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How to cite

APA:

Reinhardt, S., Hartmann, E., & Kaiser, G. (2010). Internal Key Account Management in PSM - An Empirical Analysis. In Proceedings of the Academy of Management Annual Meeting.

MLA:

Reinhardt, S., Evi Hartmann, and Gernot Kaiser. "Internal Key Account Management in PSM - An Empirical Analysis." Proceedings of the Academy of Management Annual Meeting 2010.

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