Creating Value Interactively - Challenges for Company Management

Reichwald R, Möslein K, Piller F (2008)

Publication Type: Book chapter / Article in edited volumes

Publication year: 2008

Publisher: Iuniverse Star

Edited Volumes: Enterprise 2.0 - The Art of Letting Go

City/Town: Bloomington

Pages Range: 99–122

Authors with CRIS profile

Kathrin Möslein Chair of Information Systems I, Innovation and Value Creation

Involved external institutions

Technische Universität München (TUM) DE Germany (DE) Rheinisch-Westfälische Technische Hochschule (RWTH) Aachen DE Germany (DE)

How to cite

APA:

Reichwald, R., Möslein, K., & Piller, F. (2008). Creating Value Interactively - Challenges for Company Management. In Buhse W, Stamer S (Eds.), Enterprise 2.0 - The Art of Letting Go. (pp. 99–122). Bloomington: Iuniverse Star.

MLA:

Reichwald, Ralf, Kathrin Möslein, and Frank Piller. "Creating Value Interactively - Challenges for Company Management." Enterprise 2.0 - The Art of Letting Go. Ed. Buhse W, Stamer S, Bloomington: Iuniverse Star, 2008. 99–122.

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