Purchasing Advertising Services – Analysis of the Purchasing Process and the Implications on Category Management

Bals L, Hartmann E, Jahns C (2006)

Publication Type: Conference contribution, Original article

Publication year: 2006

City/Town: Milan

Authors with CRIS profile

Eva Maria Hartmann Lehrstuhl für Betriebswirtschaftslehre, insbesondere Supply Chain Management

Involved external institutions

Copenhagen Business School (CBS) DK Denmark (DK)

How to cite

APA:

Bals, L., Hartmann, E., & Jahns, C. (2006). Purchasing Advertising Services – Analysis of the Purchasing Process and the Implications on Category Management. In Proceedings of the 22nd Industrial Marketing and Purchasing (IMP) conference. Milan.

MLA:

Bals, Lydia, Evi Hartmann, and Christopher Jahns. "Purchasing Advertising Services – Analysis of the Purchasing Process and the Implications on Category Management." Proceedings of the 22nd Industrial Marketing and Purchasing (IMP) conference Milan, 2006.

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