Presenting Health Information: The Influence of Attribute and Numerical Framing on Health Risk Perception

Heideker S, Steul-Fischer M (2017)

Publication Type: Book chapter / Article in edited volumes

Publication year: 2017

Edited Volumes: NA - Advances in Consumer Research

Book Volume: 45

Pages Range: 655-656

Authors with CRIS profile

Silvia Heideker Lehrstuhl für Betriebswirtschaftslehre, insbesondere Versicherungsmarketing Martina Steul-Fischer Lehrstuhl für Betriebswirtschaftslehre, insbesondere Versicherungsmarketing

How to cite

APA:

Heideker, S., & Steul-Fischer, M. (2017). Presenting Health Information: The Influence of Attribute and Numerical Framing on Health Risk Perception. In NA - Advances in Consumer Research. (pp. 655-656).

MLA:

Heideker, Silvia, and Martina Steul-Fischer. "Presenting Health Information: The Influence of Attribute and Numerical Framing on Health Risk Perception." NA - Advances in Consumer Research. 2017. 655-656.

BibTeX: Download