Nutzerzentrierte Produktentwicklung durch systematische Integration von Marketingaspekten – ein erster Ansatz.

Kett S, Schröppel T, Wartzack S (2014)

Publication Language: German

Publication Type: Conference contribution, Conference Contribution

Publication year: 2014

Publisher: TuTech Verlag

City/Town: Hamburg

Pages Range: 249 - 260

Event location: Bamberg DE

ISBN: 9783941492790

URI: https://www.mfk.uni-erlangen.de/?file=pubmfk_563c48a35bc88

Abstract

The shift from seller’s to buyer’s markets in many different product divi-sions leads to a raising role of the user in product development processes. Especially implicit decision parameters such as comfort feeling need better consideration. This article suggests to consequently integrate models and tools from other disciplines, e.g. marketing, to generate competitive ad-vantages due to a better fulfillment of user’s needs. In those areas, focusing on users is much more established. As a starting point, a first glance of the topic is given by adapting Portfolio Models. The potential to directly link “soft” user decision parameters with product properties without any intermediates offers value to minimize misleading product development efforts. Further investigation in this area is recommended.

Authors with CRIS profile

Susan Zöller Chair of Engineering Design (KTmfk) Tina Buker Chair of Engineering Design (KTmfk) Sandro Wartzack Chair of Engineering Design (KTmfk)

How to cite

APA:

Kett, S., Schröppel, T., & Wartzack, S. (2014). Nutzerzentrierte Produktentwicklung durch systematische Integration von Marketingaspekten – ein erster Ansatz. In Krause, D.; Paetzold, K.; Wartzack, S. (Hrg.), Tagungsband 25. DfX-Symposium Design for X. (S. 249 - 260). Bamberg, DE: Hamburg: TuTech Verlag.

MLA:

Kett, Susan, Tina Schröppel, und Sandro Wartzack. "Nutzerzentrierte Produktentwicklung durch systematische Integration von Marketingaspekten – ein erster Ansatz." Tagungsband 25. DfX-Symposium Design for X., Bamberg Hrg. Krause, D.; Paetzold, K.; Wartzack, S., Hamburg: TuTech Verlag, 2014. 249 - 260.

BibTeX: Download