Advertising for high-technology products in the product launch phase - A content analysis

Baccarella C, Gerhard D, Voigt KI (2010)

Publication Language: English

Publication Type: Journal article

Publication year: 2010

Journal

International Journal of Engineering Management and Economics Inderscience

Book Volume: 1

Pages Range: 249-268

Journal Issue: 4

DOI: 10.1504/IJEME.2010.038645

Authors with CRIS profile

Christian Baccarella Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Daniel Gerhard Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Kai-Ingo Voigt Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

How to cite

APA:

Baccarella, C., Gerhard, D., & Voigt, K.-I. (2010). Advertising for high-technology products in the product launch phase - A content analysis. International Journal of Engineering Management and Economics, 1(4), 249-268. https://doi.org/10.1504/IJEME.2010.038645

MLA:

Baccarella, Christian, Daniel Gerhard, and Kai-Ingo Voigt. "Advertising for high-technology products in the product launch phase - A content analysis." International Journal of Engineering Management and Economics 1.4 (2010): 249-268.

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