The Fit between Purchase Situation and B2B E-Marketplaces and Its Impact on Relationship Success

Hartmann E, Ritter T, Gemünden HG (2002)


Publication Type: Conference contribution, Original article

Publication year: 2002

City/Town: Dijon

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How to cite

APA:

Hartmann, E., Ritter, T., & Gemünden, H.G. (2002). The Fit between Purchase Situation and B2B E-Marketplaces and Its Impact on Relationship Success. In Proceedings of the 18th Industrial Marketing and Purchasing (IMP) conference. Dijon.

MLA:

Hartmann, Evi, Thomas Ritter, and Hans Georg Gemünden. "The Fit between Purchase Situation and B2B E-Marketplaces and Its Impact on Relationship Success." Proceedings of the 18th Industrial Marketing and Purchasing (IMP) conference Dijon, 2002.

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