Voigt KI, Brem A, Czaja L (2006)
Publication Language: English
Publication Type: Conference contribution, Original article
Publication year: 2006
City/Town: Venedig
Conference Proceedings Title: Proceedings of 5th International Congress "Marketing Trends"
APA:
Voigt, K.-I., Brem, A., & Czaja, L. (2006). Emotional Branding in b2b Markets. In Proceedings of 5th International Congress "Marketing Trends". Venice, IT: Venedig.
MLA:
Voigt, Kai-Ingo, Alexander Brem, and Lothar Czaja. "Emotional Branding in b2b Markets." Proceedings of the International Marketing Trends Conference, Venice Venedig, 2006.
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