Characterizing and measuring performance in purchasing marketing services

Bals L, Hartmann E (2007)

Publication Type: Conference contribution, Original article

Publication year: 2007

City/Town: Bath

Authors with CRIS profile

Eva Maria Hartmann Lehrstuhl für Betriebswirtschaftslehre, insbesondere Supply Chain Management

Involved external institutions

Copenhagen Business School (CBS) DK Denmark (DK)

How to cite

APA:

Bals, L., & Hartmann, E. (2007). Characterizing and measuring performance in purchasing marketing services. In Proceedings of the 16th International Purchasing & Supply Education & Research Association (IPSERA). Bath.

MLA:

Bals, Lydia, and Evi Hartmann. "Characterizing and measuring performance in purchasing marketing services." Proceedings of the 16th International Purchasing & Supply Education & Research Association (IPSERA) Bath, 2007.

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