Alternative Economies as Marketing Systems? The Role of Value Creation and the Criticism of Economic Growth

Haase M, Becker I, Pick D (2017)

Publication Type: Journal article

Publication year: 2017

Journal

Journal of macromarketing SAGE Publications (UK and US)

URI: http://journals.sagepub.com/eprint/ZCh8zJ9hQ5P4VBgrWVUi/full

DOI: 10.1177/0276146717728776

Authors with CRIS profile

Ingrid Becker Institut für Wirtschaftswissenschaft

Involved external institutions

Freie Universität Berlin DE Germany (DE)

How to cite

APA:

Haase, M., Becker, I., & Pick, D. (2017). Alternative Economies as Marketing Systems? The Role of Value Creation and the Criticism of Economic Growth. Journal of macromarketing. https://dx.doi.org/10.1177/0276146717728776

MLA:

Haase, Michaela, Ingrid Becker, and Doréen Pick. "Alternative Economies as Marketing Systems? The Role of Value Creation and the Criticism of Economic Growth." Journal of macromarketing (2017).

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