Perceived fairness of differential customer treatment: How US and German consumers differ

Hommelhoff S, von Wangenheim F (2011)

Publication Language: English

Publication Status: Accepted

Publication Type: Conference contribution, other

Publication year: 2011

Original Authors: Mayser Sabine, Wangenheim Florian von

Event location: Austin, Texas US

Authors with CRIS profile

Sabine Hommelhoff Lehrstuhl für Psychologie im Arbeitsleben

Involved external institutions

Technische Universität München (TUM) DE Germany (DE)

How to cite

APA:

Hommelhoff, S., & von Wangenheim, F. (2011). Perceived fairness of differential customer treatment: How US and German consumers differ. In Proceedings of the AMA Winter Educators' Conference. Austin, Texas, US.

MLA:

Hommelhoff, Sabine, and Florian von Wangenheim. "Perceived fairness of differential customer treatment: How US and German consumers differ." Proceedings of the AMA Winter Educators' Conference, Austin, Texas 2011.

BibTeX: Download