Emotional Branding in the Durable Goods Industry – Illustrated on an Italian Company

Winter J, Scheiner C, Voigt KI (2010)

Publication Language: English

Publication Type: Conference contribution

Publication year: 2010

Event location: Venice IT

Authors with CRIS profile

Christian Scheiner Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Kai-Ingo Voigt Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

How to cite

APA:

Winter, J., Scheiner, C., & Voigt, K.-I. (2010). Emotional Branding in the Durable Goods Industry – Illustrated on an Italian Company. In Proceedings of the International Marketing Trends Conference. Venice, IT.

MLA:

Winter, J., Christian Scheiner, and Kai-Ingo Voigt. "Emotional Branding in the Durable Goods Industry – Illustrated on an Italian Company." Proceedings of the International Marketing Trends Conference, Venice 2010.

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