Conley JG, Bican P, Ernst H (2013)
Publication Language: English
Publication Status: Published
Publication Type: Journal article, Original article
Publication year: 2013
Publisher: UNIV CALIF
Book Volume: 55
Pages Range: 102-120
Journal Issue: 4
DOI: 10.1525/cmr.2013.55.4.102
This article introduces a framework that helps to assimilate intellectual property management activities with the practices of marketing and strategy. With the framework, the management of IP rights is explained within marketing constructs such as the unique selling proposition. The article presents case studies that explore the applicability of the framework in a diversity of industry contexts and firm sizes.
APA:
Conley, J.G., Bican, P., & Ernst, H. (2013). Value Articulation: A Framework for the Strategic Management of Intellectual Property. California Management Review, 55(4), 102-120. https://doi.org/10.1525/cmr.2013.55.4.102
MLA:
Conley, James G., Peter Bican, and Holger Ernst. "Value Articulation: A Framework for the Strategic Management of Intellectual Property." California Management Review 55.4 (2013): 102-120.
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