Voigt KI, Ernst M, Neumann S (2012)
Publication Language: English
Publication Type: Conference contribution
Publication year: 2012
APA:
Voigt, K.-I., Ernst, M., & Neumann, S. (2012). Integration of Lead Users in the Sporting Goods Industry – Potentials of Virtual Customer Integration. In Proceedings of the Portland International Center for Management of Engineering and Technology (PICMET) Conference. Vancouver, CA.
MLA:
Voigt, Kai-Ingo, Markus Ernst, and S. Neumann. "Integration of Lead Users in the Sporting Goods Industry – Potentials of Virtual Customer Integration." Proceedings of the Portland International Center for Management of Engineering and Technology (PICMET) Conference, Vancouver 2012.
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