The Use and Evaluation of Social Media by New Enterprises in Germany – an Empirical Analysis

Scheiner C, Eder A, Goranova M, Baccarella C, Voigt KI (2014)

Publication Language: English

Publication Type: Conference contribution

Publication year: 2014

Event location: Venice IT

Authors with CRIS profile

Christian Scheiner Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Christian Baccarella Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Kai-Ingo Voigt Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

How to cite

APA:

Scheiner, C., Eder, A., Goranova, M., Baccarella, C., & Voigt, K.-I. (2014). The Use and Evaluation of Social Media by New Enterprises in Germany – an Empirical Analysis. In Proceedings of the International Marketing Trends Conference. Venice, IT.

MLA:

Scheiner, Christian, et al. "The Use and Evaluation of Social Media by New Enterprises in Germany – an Empirical Analysis." Proceedings of the International Marketing Trends Conference, Venice 2014.

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