Unleash your Brand! Using Social Media as a Marketing Tool in Academia

Trefzger TF, Dünfelder D (2016)

Publication Language: English

Publication Type: Conference contribution

Publication year: 2016

Event location: Toronto CA

Authors with CRIS profile

Timm Wagner Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

How to cite

APA:

Trefzger, T.F., & Dünfelder, D. (2016). Unleash your Brand! Using Social Media as a Marketing Tool in Academia. In Proceedings of the International Conference on Human-Computer Interaction (HCI). Toronto, CA.

MLA:

Trefzger, Timm F., and D. Dünfelder. "Unleash your Brand! Using Social Media as a Marketing Tool in Academia." Proceedings of the International Conference on Human-Computer Interaction (HCI), Toronto 2016.

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