What drives business model evaluation in R&D groups? The role of strategic encouragement, group creativity, and customer orientation

Schrauder S, Baccarella C, Kock A, Voigt KI (2016)

Publication Language: English

Publication Type: Conference contribution

Publication year: 2016

Event location: Glasgow

Authors with CRIS profile

Christian Baccarella Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Kai-Ingo Voigt Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

How to cite

APA:

Schrauder, S., Baccarella, C., Kock, A., & Voigt, K.-I. (2016). What drives business model evaluation in R&D groups? The role of strategic encouragement, group creativity, and customer orientation. In Proceedings of the Innovation and Product Development Management Conference (IPDMC). Glasgow.

MLA:

Schrauder, S., et al. "What drives business model evaluation in R&D groups? The role of strategic encouragement, group creativity, and customer orientation." Proceedings of the Innovation and Product Development Management Conference (IPDMC), Glasgow 2016.

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