Antecedents of brand post popularity in Facebook: The influence of pictures, videos, and text

Trefzger TF, Baccarella C, Voigt KI (2016)

Publication Language: English

Publication Type: Conference contribution

Publication year: 2016

Event location: Venice IT

Authors with CRIS profile

Timm Wagner Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Christian Baccarella Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management Kai-Ingo Voigt Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

How to cite

APA:

Trefzger, T.F., Baccarella, C., & Voigt, K.-I. (2016). Antecedents of brand post popularity in Facebook: The influence of pictures, videos, and text. In Proceedings of the International Marketing Trends Conference. Venice, IT.

MLA:

Trefzger, Timm F., Christian Baccarella, and Kai-Ingo Voigt. "Antecedents of brand post popularity in Facebook: The influence of pictures, videos, and text." Proceedings of the International Marketing Trends Conference, Venice 2016.

BibTeX: Download