Country-of-origin effects in a global market: The case of China

Holtbrügge D, Zeier A (2016)

Publication Status: Published

Publication Type: Authored book

Publication year: 2016

Publisher: Palgrave Macmillan

Pages Range: 289-311

ISBN: 9781137602275

DOI: 10.1057/978-1-137-60228-2_13

Authors with CRIS profile

Dirk Holtbrügge Lehrstuhl für Betriebswirtschaftslehre, insbesondere Internationales Management

How to cite

APA:

Holtbrügge, D., & Zeier, A. (2016). Country-of-origin effects in a global market: The case of China. Palgrave Macmillan.

MLA:

Holtbrügge, Dirk, and Annalena Zeier. Country-of-origin effects in a global market: The case of China. Palgrave Macmillan, 2016.

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