Framing Research on Service

Möslein K, Huff AS (2009)

Publication Type: Book chapter / Article in edited volumes

Publication year: 2009


Publisher: Elsevier BV

Edited Volumes: Research Methodology in Strategy and Management, vol.5

Pages Range: 179-212

DOI: 10.1108/S1479-8387(2009)0000005008


Strategy researchers have given very little attention to services, even though they now dominate the gross domestic product of almost all countries. We encourage more research focused on service as the basic mode of generating revenue today, especially as the economic landscape is being restructured by recent financial crises. This chapter suggests a basic framework for services research and then outlines issues in three areas that are particularly important to customer-oriented service innovation: individuation, standardization, and export. Illustrative examples from Germany provide more specific contexts for considering the range of activity in this under-researched domain.

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How to cite


Möslein, K., & Huff, A.S. (2009). Framing Research on Service. In Ketchen Berg (Eds.), Research Methodology in Strategy and Management, vol.5. (pp. 179-212). Elsevier BV.


Möslein, Kathrin, and Anne Sigismund Huff. "Framing Research on Service." Research Methodology in Strategy and Management, vol.5. Ed. Ketchen Berg, Elsevier BV, 2009. 179-212.

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