Connecting the Cooperative (CoCo) (CoCo)
Third party funded individual grant
Acronym: CoCo
Start date : 01.07.2013
End date : 30.06.2016
Project details
Short description
The project CoCo focuses on social media in cooperatives and their role in connecting people and establishing valuable networks. A cooperative is an autonomous group of people who cooperate for their mutual benefit. Thus, the network is a cooperative’s essential asset. The project investigates how social media can support communication, collaboration and organizational culture, and identifies potentials and challenges of different social media strategies.
Scientific Abstract
The project CoCo focuses on social media in cooperatives and their role in connecting people and establishing valuable networks. A cooperative is an autonomous group of people who cooperate for their mutual benefit. Thus, the network is a cooperative’s essential asset. The project investigates how social media can support communication, collaboration and organizational culture, and identifies potentials and challenges of different social media strategies.
