Robin Friedrich

List of publications:

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Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing
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Types of publications

Journal article
Book chapter / Article in edited volumes
Authored book
Translation
Thesis
Edited Volume
Conference contribution
Other publication type
Unpublished / Preprint

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Abstract

Journal

Monetization of internet-of-things systems: how interoperability and safeguarding drive customer acquisition, retention, and expansion (2026) Fürst A, Friedrich R, Prigge JK, Moosbrugger E Journal article Service recovery by AI or human agents: Do failure and strategy context matter? (2025) Fürst A, Trißler L, Friedrich R, Wirtz J Journal article