Prof. Dr. Dirk Holtbrügge

Fachbereich Wirtschaftswissenschaften Lehrstuhl für Betriebswirtschaftslehre, insbesondere Internationales Management

Market entry of multinational companies in markets at the bottom of the pyramid: A learning perspective (2012) Holtbrügge D, Schuster T Journal article Korruption und Unternehmungstätigkeit in Emerging Markets: China, Indien und Russland (2012) Holtbrügge D Book chapter / Article in edited volumes How international is corporate environmental responsibility? (2012) Holtbrügge D, Dögl C Journal article Chinese outward foreign direct investment - a challenge for traditional internationalization theories? (2012) Berning SC, Holtbrügge D Journal article Die Internationalisierung von Fußballvereinen am Beispiel des FC Schalke 04 (2012) Holtbrügge D, Maderer D Journal article Determinants of outward foreign direct investment from BRIC countries: an explorative study (2012) Holtbrügge D, Kreppel H Journal article Learning style preferences and the perceived usefulness of e-learning (2012) Mohr A, Holtbrügge D, Berg N Journal article Chinese Outward Foreign Direct Investment – A Challenge for Traditional Internationalization Theories? (2012) Berning SC, Holtbrügge D Conference contribution, Original article The Perceived Attractiveness of Chinese Products by German Consumers - A Sociopsychological Approach (2012) Kreppel H, Holtbrügge D Journal article Mind over money. FDI location choice in India (2012) Holtbrügge D, Friedmann C Journal article