Christian Binder

List of publications:

BibTeX-Download


Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing
close-button

Types of publications

Journal article
Book chapter / Article in edited volumes
Authored book
Translation
Thesis
Edited Volume
Conference contribution
Other publication type
Unpublished / Preprint

Publication year

From
To

Abstract

Journal

All or Nothing in Sensory Marketing: Must All or Only Some Sensory Attributes Be Congruent With a Product’s Primary Function? (2021) Fürst A, Pecornik N, Binder C Journal article