Fachbereich Wirtschaftswissenschaften

Digital, Social Media, and Mobile Marketing in industrial buying: Still in need of customer segmentation? Empirical evidence from Poland and Germany (2018) Müller J, Pommeranz B, Weisser J, Voigt KI Journal article, Original article Temporary agency workers stepping into a permanent position: social skills matter (2018) Galais N, Moser K Journal article Reverse Technology Transfer from the East to the West – Evidence from R&D sites of Western Multinationals in China (2018) Wolfram P, Agarwal N, Brem A Journal article Enablers and Inhibitors of Engagement in Enterprise Social Networks from the Viewpoint of Executives – A Case Study in a Technology Company (2018) Hacker J, Florian N, Bodendorf F Conference contribution, Conference Contribution Economies of Scale in European Life Insurance (2018) Klotzki U, Bohnert A, Gatzert N, Vogelgesang U Journal article, Original article Personalpsychologie im Projektmanagement (2018) Moser K, Galais N, Byler A Book chapter / Article in edited volumes Breaking the norms: When is evading inheritance taxes socially acceptable (2018) Abraham M, Lorek K, Richter F, Wrede M Journal article, Original article Make-or-buy decision processes for technology-intensive components: Insights from the consumer goods industry (2018) Brem A, Elsner R Journal article Der Einfluss von Resilienz auf qualitative Formen der Arbeitszufriedenheit (2018) Schlett C, Pauls N, Soucek R Journal article Laughing Out Loud: How Humor Shapes Innovation Processes Within and Across Organizations (2018) Bogers M, Brem A, Heinemann T, Tavella E Book chapter / Article in edited volumes