Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

Digital, Social Media, and Mobile Marketing in industrial buying: Still in need of customer segmentation? Empirical evidence from Poland and Germany (2018) Müller J, Pommeranz B, Weisser J, Voigt KI Journal article, Original article Ecosystem Effects of the Industrial Internet of Things on Manufacturing Companies (2017) Arnold C, Voigt KI Journal article, Original article Sustainable Industrial Value Creation: Benefits and Challenges of Industry 4.0 (2017) Kiel D, Müller J, Arnold C, Voigt KI Journal article The Industrial Internet of Things from a Management Perspective: A Systematic Review of Current Literature (2017) Arnold C Journal article, Original article Framing social media communication: Investigating the effects of brand post appeals on user interaction (2017) Wagner T, Baccarella C, Voigt KI Journal article Communicating technological innovations: The role of technical complexity and product involvement (2017) Wagner T, Baccarella C, Voigt KI Journal article Innovative Business Models for the Industrial Internet of Things (2017) Arnold C, Kiel D, Voigt KI Journal article, Original article Consumer responses to high-tech product advertisements: The role of technical complexity (2017) Wagner T, Baccarella C, Voigt KI Conference contribution Sustainable Industrial Value Creation: Benefits and Challenges of Industry 4.0 (2017) Kiel D, Müller J, Arnold C, Voigt KI Conference contribution, Conference Contribution Promoting technological innovations: Towards an integration of traditional and social media communication channels (2017) Wagner T Journal article