Lehrstuhl für Betriebswirtschaftslehre, insbesondere Industrielles Management

Sharing Information Across Company Borders in Industry 4.0 (2019) Voigt KI, Müller J, Veile J, Schmidt MC Conference contribution, Conference Contribution Marktveränderungen durch die digitale Transformation in der Industrie (2019) Voigt KI, Hertlein M, Rücker M, Veile J Book chapter / Article in edited volumes The Branding Effect of Crowdfunding: Exploring Consumers' Perceptions of Young Ventures Offering Crowdfunded Innovations (2019) Maier L, Baccarella C, Wagner T, Block J, Voigt KI Conference contribution, Conference Contribution Lessons learned from Industry 4.0 implementation in the German manufacturing industry (2019) Veile J, Kiel D, Müller J, Voigt KI Journal article Do Fine Feathers Make Fine Birds? Examining the Role of Packaging Functionality on Consumer Behavior (2019) Baccarella C, Maier L, Voigt KI Conference contribution, Conference Contribution Every picture tells a story - exploring personal branding communication activities on social media (2019) Baccarella C, Maier L, Eibl S, Voigt KI Conference contribution Every Picture Tells a Story - Exploring Personal Branding Communication Activities on Social Media (2019) Baccarella C, Maier L, Eibl S, Voigt KI Journal article, Original article Risks of Industry 4.0 for Logistics - a Systematic Literature Review (2019) Voigt KI, Hartmann E, Rücker M, Veile J, Birkel H Conference contribution, Conference Contribution Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior (2019) Baccarella C, Maier L, Himmelreich AL, Voigt KI Conference contribution, Conference Contribution Do Consumers Value When Companies Collaborate with Universities? Exploring the Innovation Effect of University-Industry-Collaboration (2019) Baccarella C, Maier L, Voigt KI Conference contribution, Conference Contribution