Journal of Consumer Behaviour

ISSN: 1472-0817
Publisher: Henry Stewart Publications

Publications (3)

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Journal article
Unpublished / Preprint

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Abstract

Exploring the influence of submission devices on customer referral creation and receiver reactions in customer referral programs (2024) Wolf L, Klopfer LM, Steul-Fischer M, Reinsperger M Journal article Determining the Purchase Situation: A Comprehensive View on Customer Behaviour (2004) Hartmann E, Ritter T, Gemünden HG Journal article The Fit Between Purchase Situations and B2B E-Marketplaces and its Impact on Relationship Success (2002) Hartmann E, Ritter T, Gemünden HG Journal article