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Psychology & Marketing
Journal Abbreviation:
PSYCHOL MARKET
ISSN:
0742-6046
Publisher:
Wiley-Blackwell
Publications (3)
Types of publications
Journal article
Journal article
Unpublished / Preprint
Unpublished / Preprint
Publication year
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To
Abstract
Filters (inactive)
What if something unexpected happens to my brand? Spillover effects from positive and negative events in a co-branding partnership (2019)
Koschate-Fischer N, Hoyer WD, Wolframm C
Journal article
Customer Satisfaction and Elapsed Time since Purchase as Drivers of Price Knowledge (2012)
Homburg C, Koschate N, Wiegner C
Journal article
How Price Increases Affect Future Purchases: The Role of Mental Budgeting, Income, and Framing (2010)
Homburg C, Koschate N, Totzek D
Journal article