The Effect of Option Framing on Consumer Choice for Service Options (2015) Kreitmair M, Steul-Fischer M Book chapter / Article in edited volumes The Effect of Familiarity and Dread on Health Risk Perception. (2015) Heideker S, Steul-Fischer M Book chapter / Article in edited volumes The Effect of Flat Shipping Fee and Free Shipping Threshold on Consumer Evaluations (2011) Koukova NT, Srivastava J, Steul-Fischer M Book chapter / Article in edited volumes The Effect of Shipping Fee Structures on Consumer Evaluations of Online Offers (2010) Koukova NT, Srivastava J, Steul-Fischer M Journal article, other Consumers’ service cancellation: Examining the influence of payment timing, refunds and consumption enthusiasm (2008) Steul M, Posselt T Book chapter / Article in edited volumes Framing Effects and Information Processing of Individual Investors (2006) Steul M Book chapter / Article in edited volumes